I was tasked to support the DNO in defining its brand story. Collaborating with Andreas Diehl, Pepo Szewczyk, and Edo Begagic, we crafted a storyline centred around the DNO’s target audience.

The DNO is dedicated to assisting businesses and individuals navigating the complexities of digital transformation. It provides them with the necessary tools, frameworks, and organizational strategies to confront the contemporary challenges posed by the market, structure, and digital landscape.

In developing its narrative, we devised a playful metaphor highlighting the disparities between a traditional sea captain and a modern/futuristic counterpart. This metaphor serves as a lens through which to explore distinct leadership mindsets and their profound impact on the companies they guide.

I’ve created the illustrations and also designed custom icons for the website, following the same brand style.

For more visit dno.de