Henning Kalwa
- Case Study
- Branding
- ·
- Illustration
- ·
- Web Design (UX/UI)
Henning Kalwa is a Healthcare Executive and Entrepreneur on a mission to disrupt the Healthcare industry. We collaborated to relaunch his brand and develop an identity that reflects his vision and experience.
Overview
The project and personal brand’s goal was to promote Henning’s vision for the Healthcare industry while also highlighting his expertise, experience, and story.
One of the main goals of the website was to attract like-minded individuals to connect with him for potential partnerships and business collaborations.
For this, we collaborated to create a fresh new brand identity, which included:
With Henning
Henning Kalwa has years of experience under his belt and a track record of success that has marked the companies he has worked for. He intends to promote both social and financial innovation in the healthcare industry, as well as build meaningful and impactful relationships with like-minded individuals.
To promote his connection to the industry and strengthen his desire to connect with outstanding people, we created a simple, clear, and powerful logo and identity. We used the cross/plus symbol because it has multiple meanings: it is not only a positive symbol, but it also expresses addition and visually connects to the medical world. This symbology was combined with his name to create a unique logo and visual language that reflects his goals and strong personality.
I want to lead by example and approach healthcare with equal parts empathy and expertise”
Henning Kalwa – ImagineHealth Founder & CEO
Conclusion
It was a pleasure to collaborate with Henning on such a distinctive and positive identity and visual language. This task also marked the beginning of our ongoing collaboration.
Client
Henning Kalwa
Competences
Brand Identity, Web Design, Illustration
Business Area(s)
Healthcare, Marketing
Year
2021