KLANGKANTINE Studios

Case Study

Branding
·
Illustration
·
Web Design (UX/UI)

Website and brand redesign for KLANGKANTINE Studios, a full-service recording and audio agency in Darmstadt, Germany.

Overview

KLANGKANTINE Studios’ Chris Kling contacted me to help him redesign his studio’s website and refresh its corporate branding.

The studio provides a variety of audio services, including professional audio recording for artists, audiobooks, and podcasts, among others. This means that their target audience includes both emerging and established artists, as well as industry leaders. Furthermore, they provide their clients with conceptual, editorial, and marketing strategies in addition to technical support.

The project’s objectives were:

Website redesign, with a focus on target groups and improving the user journey
Restructure of offer and service portfolio
Refresh the brand assets such as colour scheme, typography and graphic visuals (icons and illustrations)

Metaphorical illustration of a group of workers, building a sound wave.

Screen designs from KLANGKANTINE Studios' website

Meaningful audio experiences

The new design continues Chris’s tradition of having a strong connection to the architecture and interior design of the facilities. We wanted to emphasise its comfortable, family-like atmosphere while remaining simple and professional. As a result, the website is filled with real images and videos of the studios and employees, highlighting the working, collaborative, and creative environment that they provide.

By combining serif typography with modern flat illustration and iconography, we were able to create a very distinct visual language. The colour scheme was inspired by the studio’s design.

Optimised user journey

It was crucial to identify the primary target groups. Since the agency works with both businesses and artists, it was essential to modify the user journey and give each group its own path. As a result, we develop unique communication strategies based on the needs of each audience.

Screen design from KLANGKANTINE Studios' homepage section

Mobile screen design from KLANGKANTINE Studios' homepage section

Engaging landing pages

To highlight specific services, we created as well engaging landing pages. The users can quickly scan the service, benefits and features, and at the same time have a quick overview of the agency. We achieved that by clustering content sections into interactive components, to make the pages short but content rich.

Screen designs from KLANGKANTINE Studios' landing page for Audiobook Productions

Mobile screen design from KLANGKANTINE Studios' landing page for Audiobook Productions

Conclusion

It is a pleasure to collaborate with Chris Kling, the studio’s Manager, and help him build his vision for the company. We keep working together to implement fresh communication strategies and assets for his business.